Writing
Notes on offers that actually move a basket
What we learn building offer mechanics for Shopify stores, written down.
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How to Bundle Products on Shopify: The Complete 2026 Guide
The five bundle types, what Shopify's free native app can and cannot do, pricing that protects margin, and the bundle apps compared.
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The best free gift app for apparel brands lets shoppers pick their size
A free tee in the wrong size is not a gift, it is a return. What apparel brands need from a Shopify gift app that other categories never think about.
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Why free gifts win: drive conversions without discounts
A 20 percent discount and a free gift can cost the same on paper. Only one of them teaches your customers to wait for a sale.
Start with one offer. Add the next when the first one earns it.
Build it in an afternoon, run it on a schedule, and keep the guardrails on while it works.
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